What to know about the EU’s updated anti-greenwashing law

The EU’s updated anti-greenwashing rules impose stricter requirements on environmental claims made in consumer-facing communications. The directive prohibits generic terms such as “green” and “eco-friendly,” as well as product-level climate neutrality claims based on carbon offsets. Future environmental commitments must be supported by detailed, independently verified plans, while labels and packaging claims must rely on recognised certification schemes. Companies must provide credible evidence for their environmental messaging, with violations potentially resulting in fines equivalent to 4% of related product revenue in the country where the breach occurred.
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